Since both media & press kits are more likely to be found online these days, the difference between them is not as visible.ĭo you really need to keep all press materials in one place?ĭefinitely. Media kits were usually seen as permanent documents that evolved over time, whereas press kits contained timely information and were rather used for events, updates, or product launches. Modern press kits come in different shapes and sizes: PDF files or folders (shared on company websites, online newsrooms, or via services like Dropbox and WeTransfer), entire web pages, and, occasionally, printed press materials.īack in the day, there was some distinction between media kits and press kits.
– Alex Belanger, Digital PR Coordinator/Team Lead seoplus+ Simply put, an online press kit (also referred to as a media kit or PR kit) is a one-stop-shop for any information a media contact may need if they were to cover you in their news outlet. What does a corporate media kit include?.Do you actually need to keep all press materials in one place?.In this article, you will find the best press kit examples and answers from PR experts to the following questions:
Examples of digital media kit covers how to#
How to increase the likelihood of journalists writing well-informed articles about your company, then? With a little thing called a press kit. Since most stories require a bit of advanced research: the easiest you make for the reporters to find accurate information about the business you represent, the better for your PR efforts.
When it comes to getting coverage, PR specialists should take no chances.
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